Location is everything

10 N. Second Street, Space 1
Memphis, TN 38103 Map
Submarket: Downtown/I-240 Loop

Spaces Available
SizeBase Rent10,828 sf$16.00/sf/yr ($1.33/sf/mo, $14,437.33/mo)734 sf$16.00/sf/yr ($1.33/sf/mo, $978.67/mo)

Description
Memphis' First Mall is now fully renovated and available for lease. Perfect for office, retail, or food service. This 27,365 building offers bays from 734 sf to 10,828.

Building Details
Building NameDeluxe Arcade


Demographic Information as 2009:

Population------1-mi./ 3-mi./ 5-mi.
(ages 0-29 = 209,990)
Daytime workers____20,459/ 61,157/ 90,299
Daytime population__26,867/ 95,599/ 162,449
Median household income___20,197/ 28,851/ 30,850
average" "___41,002/ 56,548/ 55,896

Reatial Sales Volume-----
Shoe store___1.59M/ 15.05M/ 29.90M
Jewelry___911,408.00/ 8.3M/ 16.06M

VIRTUAL TOUR:
http://www.cityfeet.com/Commercial/ForLease/greenhillscommercialrealestatelocal/10-N-2nd-Street-Memphis-TN-38103-16623871L2505448L1.aspx

Running my business Legally: Start-up Cost

*Domain name= daunashuntee.com is available!
*Cost= Just $10.69*/yr
*Renewel Costs= N/A requires membership first.
*Additional Cost= N/A Unknown requires membership.
*Memeship Rewards= Earn 20% commission on sales you refer to GoDaddy.com
= Stay up-to-date on earnings with customizable reports

*U.S Patent and Trademark= No TESS records were found to match the criteria of your query.(it is available)
*Cost of Purchase= $555 give/take
*Renewal= $100

For a business licenses in the city of Memphis $100.00

Legal format -Partnership(LLC) Limited liability Company

Insurance Business value of 250,000- _$950_annual prem. rate

::Cost of advertising::
Radio(k-97)Prime time Hrs 6am-7pm 30second slot _$90.00_


Physical Format: Retail only/expansion later)

Rent/lease: 10,828sf $16.00/sf/yr ($1.33/sf/mo, $14,437.33/mo)734sf $16.00/sf/yr($1.33/sf/mo, $978.67/mo)Downtown Memphis

Brand Promotional Campaign

~MTSU~TSU~JSU~UofM~UTK~UTM~~


Hey Guys... It Me D'aunaSJ @MTSU; I want to give away some of my products shoes, accessories and bags for FREE, all you have to give me is a little sweat. Are you game?

- Here's what you have to do:
* Switch clothes with the opposite gender/land a date (cannot be a friend)
* Obstacle course
* Eating contest
* Best runway walk
* dance contest
* Singing contest

Socail Responsibilty 2

I plan to furnish my storewith recycled environmental friendly products and sustainable designs.
Total Amount= 17,118.80+

Target & best-buy carry more than half these items in stock!
-Credit card machine
-surveillence
-carpet
-lighting
-computer
-stands
-shelves
-windows
-Mannequins
-Chairs
-Stools
-Mirrors
-Runway
-cash-register
-fax machine
-display cases
ETC... ETC.... ETC...

Social Responsiblity 1

There is no better way to be than being a GIVER: Give a dime or your time!!!

I want my brand to be a participant of various Philanthropic events eventually becoming a member or partner- then ongoing by having my customers involved as well by donating 10% of their purchase over $50+ to any charity/nonprofit organization of their choice or ours!
-
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-Susan G. K Morgan (for the cure) Foundation- Dedicated to education and research about causes, treatment, and the search for a cure. Headquartered in Dallas, Texas.
-
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-The change Exchange -A nonprofit organization working to aid the academic and emotional development of children in Africa by supporting schools and implementing sustainable development projects.
-
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-Urban Poor Child Organization- UPCO is a Community Based Organization (CBO) in Ghana that works to support urban poor children, brilliant but needy, to undergo any training of their choice.

Advertising 1 campaign

"Never worry you'll always be able to find D'aunaShuntee' in print: ads, magazines online,TV, Radio,digital billboards and walking Mannequins."

FOR STARTERS: I want to plug into my family businesses to get the word out because its free and easy, and also let them plug their businesses through mine..

NEXT: I will run ads in the following to promote my business further.

word-of-mouth/buzz

WORK CITED

http://tess2.uspto.gov/bin/gate.exe?f=search&state=4010:bpmfc0.1.1

http://www.godaddy.com/domains/searchresults2.aspx?ci=16811

http://nnlm.gov/sea/states/tn.html

U.S Census Burea."State & County QuickFacts".Last Revised: Thursday,22-Apr-2010
http://quickfacts.census.gov/qfd/states/47000.html>

http://images.google.com/images?um=1&hl=en&rls=com.microsoft:en-us&tbs=isch:1&q=facebook+advertising&sa=N&start=40&ndsp=20

USA Citylink."Tennessee Demographics".http://tennessee.usl.myareaguide.com/demographics.html> Retrived:April,23.2010 Powered by Areaguides.net

www.phoobucket.com

www.google.com

http://www.target.com/Furniture/b/ref=nav_t_spc_10_0/175-3789179-1069127?ie=UTF8&node=1038614

Starting Logo!!!

SHOES,SHOES, SHOES, SHOES , SHOES , AND MUCH MORE!

My Customer

My target audience I want to appeal to will be girls/women ages 2-30. Most of my customers live, love and Laugh fashion just as i do. They love to shop but know when enough is enough. They're smart, fashionable, money and earth conscience people. As for the parents of my customers under the age eighteen they typically live in mid-income-suburbs areas with 1-2 children some single and married with incomes ranging 19,000-50,000+.






Demographics in Tennessee:
Persons under 5 years old, percent, 2008 6.7%
Persons under 18 years old, percent, 2008 23.8%

Tennessee Vs. United States
Median household income, 2008 $43,610 TN $52,029 US
(2000)Married Persons 56.2% 54.4%
(2000)Single Persons 43.8% 45.6%

Hypothetical Brand :Emerging new designer & her new brand: D'AUNASHUNTEE' by D'auna

Hello all, my name is D'auna Shuntee'Johnson I Live,Love and Laugh fashion since a little girl, always seeing my very chic mother look oh so FLY on a moderate Budget.I am a 21 year old up and coming designer based out of Memphis Tn. Memphis will also be the location of my original store, residing in the downtown area because of the convenience to all of the city of memphis,Shelby county and surrounding cities and counties!
__________________:Mission Statement:_________________
Our mission here at D'aunaShuntee' is to develop a dignified appearance for the female gender. We specialize in a variety of swanky shoes, awesome handbags, and glamorous accessories that range in price and uniqueness. Most of the D'aunaShuntee' design products and all of the structural pieces are Eco-friendly, being derived from organic materials. When you walk into D'aunaShuntee' you will get a vibe of entertainment ,fun, joy, peace, uniqueness all around, lets not forget "GREENNESS" all while shopping for chic pieces on a moderate budget!!! Cant beat that can you? :^)

My Parent brand I'm go to introduce you to is D'aunaShuntee' by D'auna. D'aunaShuntee' is a consumer footwear and accessory fashion brand. Its target markets are middle class women, young girls and toddlers ages 2-30 who like to be fashionable on a budget.My family has been my inspiration to be a desinger and for my 1st line (Zodiac). The price range of my products are moderate, nothing over $100. Only exclusive pieces, perhaps!!! Those will not be over $250.

COMING SOON!!! After more establishment a Men's line will be featured carrying the same products and much more. I plan to carry various types of shoes ie.tennis-shoes,sandals,flip-flops and boots along with an array of exotic accessories ie. jewelry,belts and handbags. In the near future my brand will be a free-standing store locally then nationally. *** keep your eyes and ears open, advertisement's coming to a Radio,Billboard & HDTV near you**
By all means this is a dream but it's also my reality! My sincerest thank you goes to Dr. Teresa Robinson.